Our Services.
Technology, competition and changing customer demands will constantly force your business to evolve. Have you hit a growth plateau? Are you ready to expand into different markets or audiences? Or, do you just need advice on how to get started? Our unique blend of experience can surely elevate business performance by supercharging your marketing programs. Here’s how Palm & Broadway can help you be seen & stand out.
Customer Lifecycle Marketing.
It’s incredibly important to reach your customers when and where they are looking! Providing your audience the kinds of communications and experiences they need is the fastback to establishing brand loyalists. P&B can advise on email automation/drip campaigns, establishing a tone of voice in design & copy and vetting email service providers.
Brand Identity.
Recharging revenue for your business requires companies to have a solid brand foundation. Palm & Broadway can help you understand your buyer personas, segment the marketplace and develop equity for your brand.
Search Engine Optimization.
Palm & Broadway can devise the strategy for your search campaigns to ensure you’re targeting the right audience with the most efficient keywords. We can setup your paid search account, provide technical recommendations and help you create the best content for search engine results.
Paid Social Optimization.
Paid social channels like Facebook, Instagram, Tiktok, Pinterest, and Snapchat are incredible platforms for building audiences to scale your business. P&B can help implement best practices and advise on campaign set up to ensure your advertising budget is effective and profitable.
B2B Lead Generation / LinkedIn Marketing Services.
For B2B or Saas companies, LinkedIn has become an incredible social network to reach out to business buyers and connect with other professionals. P&B can help you build relationships, establish thought leadership, or drive desired outcomes (set up sales calls or book demos).
Sales Story Development.
Whether you’re selling directly to consumers or to a retail buyer, P&B can help you build a dynamic selling story. We can show you how to incorporate the right insights and compelling data to boost your sales performance.
Fractional CMO.
Are you a small business or startup with limited funding to hire a full time CMO? One of the partners at Palm & Broadway can provide interim strategy marketing knowledge at a fraction of the cost.